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Lokal Match

For professional firms

Get digital marketing leads in Canada

Marketing requests name the channels before you ever reply: search, paid ads, social, content, email, strategy, public relations or a website build. The business also says what it is trying to move — more enquiries, more online sales, awareness, or a launch — so a retainer conversation is easy to tell from a one-off build.

Free to create a profile · No subscription required

Page reviewed September 11, 2026

What a digital marketing lead shows you

Every digital marketing request answers these questions before it reaches you. Follow-up questions appear only when an earlier answer calls for them.

Whether the client already has a website changes the job completely, and the request answers it outright: yes, no, or being built right now. Headcount comes with it, so a solo founder who wants to be found in search and a mid-sized company that wants paid media and press arrive as clearly different briefs.

  1. Who is this for?

    • For me or my family
    • For a business
    • For a non-profit or public organization
  2. How many people work there?

    Follow-up

    Asked when the answer to “Who is this for?” is “For a business” or “For a non-profit or public organization”.

    • Just me
    • 2–9
    • 10–49
    • 50–249
    • 250 or more
  3. How would you like to meet?

    Optional
    • In person
    • Video or phone
    • No preference
  4. Which services do you need?

    • SEO
    • Google Ads or pay-per-click
    • Social media
    • Content marketing
    • Email marketing
    • Marketing strategy
    • Public relations
    • Website
  5. What’s the main goal?

    Optional
    • More leads or enquiries
    • More online sales
    • Brand awareness
    • Launching something new
  6. Do you have a website?

    Optional
    • Yes
    • No
    • It’s being built
  7. One-off project or ongoing?

    Optional
    • One-off project
    • Ongoing (monthly)

Every request also includes

When the work is needed
  • Emergency / as soon as possible
  • Within a few days
  • Within a few weeks
  • Flexible / still planning
Budget range, if the client picks one
  • Up to $500
  • $500–$1,000
  • $1,000–$2,500
  • $2,500–$5,000
  • $5,000 and up

Amounts in CAD.

Project summary
A short description of the job in the client’s own words.
General location
The city or postal area. The exact address is shared only after you connect.
Photos
Up to 6 optional photos. Before you connect, you see how many were added.

Services you can choose

When you set up your profile, pick the ones you do and mark the rest as not for you.

The guide clients get on this site

We publish a digital marketing guide for clients. It is written for them, not for us, and its headings are a fair list of what someone who has read it will ask you about.

Read the digital marketing guide

What the guide covers

  • What a digital marketing agency actually does
  • Full-service agency, channel specialist, freelancer or in-house
  • The rules Canadian marketing has to follow, even without a licence
  • How an engagement starts, and how LokalMatch requests reach agencies
  • How agencies charge, and what sits outside the fee
  • Warning signs when you are comparing agencies
  • Accounts, data and what you keep when the contract ends
  • Reporting that tells you whether the marketing is working

Questions it answers

  • Do digital marketing agencies need a licence in Canada?
  • Who is responsible if a campaign breaks the rules — the agency or the business?
  • Should I hire one agency for everything or several specialists?
  • How long should I commit to at the start?
  • How does LokalMatch fit in?

Guide last checked September 14, 2026.

What digital marketing leads cost

LokalMatch sets lead prices by service and location. You see the price of each lead before you decide, and you pay only when you choose to connect.

See how leads work

Current lead price

Pricing is set per request.

  • We haven’t published a standard price for digital marketing leads yet. You see the price of each lead before you decide, and you pay only when you choose to connect.

The rules Canadian marketing has to follow, even without a licence

From our guide for this trade, with the official sources it was checked against.

Under the Competition Act it is against the law to advertise or market something in a way that is false or misleading in a material respect, and the Competition Bureau is the agency that enforces it. Courts assess a representation by the general impression it conveys as well as its literal meaning, so a campaign can be technically accurate and still break the law — through an omission that changes the picture, fine print that contradicts the headline, or an image that shows something other than what is sold. Performance claims about what a product or service will do have to be supported before they are made, and the Bureau's guidance is blunt that testimonials do not usually amount to adequate proof.

Commercial email and text messages are governed by Canada's anti-spam legislation. A commercial electronic message needs consent (express or implied), prescribed information identifying the sender and anyone on whose behalf it is sent, and a working unsubscribe mechanism; the Act requires the contact information to stay valid for at least sixty days after the message goes out, and an unsubscribe request must be honoured within ten business days. The CRTC enforces these rules. Whoever presses send carries the obligation, so if an agency runs your list, your business is the one whose consent records have to stand up.

Tracking and audience data are personal information questions. PIPEDA applies to commercial activity across the country, with Quebec, British Columbia and Alberta having private-sector laws the federal Privacy Commissioner describes as substantially similar, and PIPEDA still applying when information crosses provincial or national borders. Before an agency installs tracking, adds a pixel or builds audiences from your customer records, someone has to be able to explain what is collected, why, and on what basis the people involved agreed to it.

Sources: Competition Bureau Canada — Deceptive marketing practices · Competition Bureau Canada — The general impression test · Justice Laws — Canada's anti-spam legislation, S.C. 2010, c. 23, section 6 · CRTC — Frequently asked questions about Canada's anti-spam legislation · Office of the Privacy Commissioner of Canada — Privacy for businesses · Office of the Privacy Commissioner of Canada — Provincial privacy laws substantially similar to PIPEDA

How matching works

Requests are matched by published rules that are the same for every pro.

How we rank and match pros
  • You receive a request only for services you offer and haven’t excluded, in the areas you serve.
  • Your account must be active, with your email address and phone number verified, and you must be accepting new requests within the daily or weekly limits you set.
  • Requests reach you only with timings you accept, such as emergencies, and budgets that aren’t clearly outside the range you work in.
  • When more pros fit than a lead allows, we give more weight to an exact service match, how directly you cover the area, verification, how quickly you reply and, once you have at least three published reviews, your rating. Never to who pays more.
  • Each lead goes to a limited number of pros, and you see that number before you decide.

Invalid leads and refunds

If a lead turns out to be invalid, you can ask for a refund review from your dashboard. We look at each request and let you know the outcome. A lead may qualify when:

  • The contact details are wrong or don't work.
  • It duplicates a lead you already received.
  • It isn't a real request for work.
  • It's outside the services or areas you listed.
See how leads work

Verification you’ll need

Before you receive leads, you confirm your business email and phone number with one-time codes. Business registration, licence and insurance details are optional during sign-up; once our team checks them, your profile shows what was verified and when.

  • Contact details verified

    You confirm your business email and phone number with one-time codes. This is required before you receive leads.

  • Business registration checked

    Our team reviews the registration details you provide.

  • Licence and insurance checked

    Where your trade calls for a licence or insurance, we review what you provide.

Verification shows which details were checked and when. It isn’t a guarantee of workmanship, and it can’t be bought.

Read how verification works

Getting set up for marketing work

  • Pick only the channels you genuinely run. Clients tick several at once, and matching on one you subcontract is how a good fit becomes a bad month.
  • Say whether you work on retainer, by project, or both. The client chooses between one-off and monthly in the request itself.
  • If you build websites as well, name the platforms you work on. Clients who answer that a site is being built often need someone to finish it.

Start getting digital marketing leads

Creating a profile is free and there is no subscription. You pay only for the leads you decide to take.