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Get digital marketing leads in Australia

Marketing requests name the channels before you ever reply: search, paid ads, social, content, email, strategy, public relations or a website build. The business also says what it is trying to move — more enquiries, more online sales, awareness, or a launch — so a retainer conversation is easy to tell from a one-off build.

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Page reviewed 11 September 2026

What a digital marketing lead shows you

Every digital marketing request answers these questions before it reaches you. Follow-up questions appear only when an earlier answer calls for them.

Whether the client already has a website changes the job completely, and the request answers it outright: yes, no, or being built right now. Headcount comes with it, so a solo founder who wants to be found in search and a mid-sized company that wants paid media and press arrive as clearly different briefs.

  1. Who is this for?

    • For me or my family
    • For a business
    • For a non-profit or public organization

  2. How many people work there?

    Follow-up

    Asked when the answer to “Who is this for?” is “For a business” or “For a non-profit or public organization”.

    • Just me
    • 2–9
    • 10–49
    • 50–249
    • 250 or more

  3. How would you like to meet?

    Optional
    • In person
    • Video or phone
    • No preference

  4. Which services do you need?

    • SEO
    • Google Ads or pay-per-click
    • Social media
    • Content marketing
    • Email marketing
    • Marketing strategy
    • Public relations
    • Website

  5. What’s the main goal?

    Optional
    • More leads or enquiries
    • More online sales
    • Brand awareness
    • Launching something new

  6. Do you have a website?

    Optional
    • Yes
    • No
    • It’s being built

  7. One-off project or ongoing?

    Optional
    • One-off project
    • Ongoing (monthly)

Every request also includes

When the work is needed
  • Emergency / as soon as possible
  • Within a few days
  • Within a few weeks
  • Flexible / still planning
Budget range, if the client picks one
  • Up to $500
  • $500–$1,000
  • $1,000–$2,500
  • $2,500–$5,000
  • $5,000 and up

Amounts in AUD.

Project summary
A short description of the job in the client’s own words.
General location
The city or postal area. The exact address is shared only after you connect.
Photos
Up to 6 optional photos. Before you connect, you see how many were added.

Services you can choose

When you set up your profile, pick the ones you do and mark the rest as not for you.

The guide clients get on this site

We publish a digital marketing guide for clients. It is written for them, not for us, and its headings are a fair list of what someone who has read it will ask you about.

Read the digital marketing guide

What the guide covers

  • What Australian digital marketing agencies actually do
  • Australian Consumer Law applies to every claim in the campaign
  • Email and SMS: the Spam Act rules your agency has to follow
  • Customer data, tracking and the Privacy Act
  • How a digital marketing engagement usually runs
  • Consumer guarantees on the agency's own work
  • Where digital marketing engagements go wrong

Questions it answers

  • Does a digital marketing agency need a licence in Australia?
  • Can an agency email a list my business bought from a data broker?
  • Who is responsible if an ad written by the agency is misleading?
  • Should the agency or my business own the advertising accounts?
  • What can I do if I think the agency has not delivered?

Guide last checked 22 September 2026.

What digital marketing leads cost

LokalMatch sets lead prices by service and location. You see the price of each lead before you decide, and you pay only when you choose to connect.

See how leads work

Current lead price

Pricing is set per request.

  • We haven’t published a standard price for digital marketing leads yet. You see the price of each lead before you decide, and you pay only when you choose to connect.

Customer data, tracking and the Privacy Act

From our guide for this trade, with the official sources it was checked against.

The Privacy Act 1988 covers businesses with an annual turnover of more than 3 million Australian dollars in any financial year since 2002, plus health service providers, businesses that trade in personal information, Commonwealth contractors and a handful of other categories regardless of size. Plenty of growing Australian businesses cross that line without noticing, and the agency running their CRM is usually the first to see it.

Where the Act applies, Australian Privacy Principle 7 governs using personal information for direct marketing. It does not cover email or SMS already caught by the Spam Act, but it does cover addressed mail, targeted online advertising built on personal information, and marketing in a mobile app. Sensitive information needs consent, and every affected person must be given a simple way to opt out.

The Notifiable Data Breaches scheme applies to the same businesses. If a breach of your marketing database is likely to cause serious harm, you have to notify affected people and the OAIC, and an entity must take all reasonable steps to complete its assessment of a suspected breach within 30 calendar days of becoming aware of it. Ask where your list lives and who else can reach it.

Sources: ACCC — False or misleading claims · business.gov.au — Promoting your business by email or text messages · Spam Act 2003 (Federal Register of Legislation) · OAIC — Direct marketing (Australian Privacy Principle 7) · OAIC — Small business and the Privacy Act · OAIC — Notifiable Data Breaches scheme: assessing a suspected breach · business.gov.au — Australian Consumer Law and your business · ACCC — Repair, replace, refund, cancel · Competition and Consumer Act 2010 (Federal Register of Legislation)

How matching works

Requests are matched by published rules that are the same for every pro.

How we rank and match pros
  • You receive a request only for services you offer and haven’t excluded, in the areas you serve.
  • Your account must be active, with your email address and phone number verified, and you must be accepting new requests within the daily or weekly limits you set.
  • Requests reach you only with timings you accept, such as emergencies, and budgets that aren’t clearly outside the range you work in.
  • When more pros fit than a lead allows, we give more weight to an exact service match, how directly you cover the area, verification, how quickly you reply and, once you have at least three published reviews, your rating. Never to who pays more.
  • Each lead goes to a limited number of pros, and you see that number before you decide.

Invalid leads and refunds

If a lead turns out to be invalid, you can ask for a refund review from your dashboard. We look at each request and let you know the outcome. A lead may qualify when:

  • The contact details are wrong or don't work.
  • It duplicates a lead you already received.
  • It isn't a real request for work.
  • It's outside the services or areas you listed.
See how leads work

Verification you’ll need

Before you receive leads, you confirm your business email and phone number with one-time codes. Business registration, licence and insurance details are optional during sign-up; once our team checks them, your profile shows what was verified and when.

  • Contact details verified

    You confirm your business email and phone number with one-time codes. This is required before you receive leads.

  • Business registration checked

    Our team reviews the registration details you provide.

  • Licence and insurance checked

    Where your trade calls for a licence or insurance, we review what you provide.

Verification shows which details were checked and when. It isn’t a guarantee of workmanship, and it can’t be bought.

Read how verification works

Getting set up for marketing work

  • Pick only the channels you genuinely run. Clients tick several at once, and matching on one you subcontract is how a good fit becomes a bad month.
  • Say whether you work on retainer, by project, or both. The client chooses between one-off and monthly in the request itself.
  • If you build websites as well, name the platforms you work on. Clients who answer that a site is being built often need someone to finish it.

Leads for other trades

For pros

Start getting digital marketing leads

Creating a profile is free and there is no subscription. You pay only for the leads you decide to take.

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