PPC Agencies near you

If you advertise a price you must include the total price, covering all charges, taxes, duties, levies and fees. Where a part price is shown, the total as a single figure must be as noticeable as the part price. A search ad promoting a low headline figure that only becomes the real figure at checkout is the pattern this rule exists to stop.

Comparison pricing has its own trap. Advertising a sale price against a previous higher price is misleading if the product or service was not actually sold at that higher price for a reasonable period, and comparing against a recommended retail price the item never sold at has the same problem.

Scarcity and urgency claims are claims. A timer that resets on refresh, or a stock count that is not connected to inventory, is a representation the business would have to substantiate. Ask your agency who writes these elements and whether they are wired to anything real.

On top of Australian law, every ad platform runs its own policy regime and enforces it by disabling ads and, eventually, accounts. Categories such as financial services, health and therapeutic products, gambling, alcohol, weight management and anything aimed at children attract extra restrictions, verification requirements or outright bans depending on the platform.

Advertising therapeutic goods in Australia sits under the Therapeutic Goods Advertising Code, a legislative instrument that sets general requirements for advertisements, mandatory statements, and specific rules for categories including analgesics, sunscreens and weight management goods, as well as rules on testimonials and endorsements. If your business touches that space, the agency needs to know the Code exists before it writes a single ad.

Account suspensions are disruptive and slow to reverse. Ask a prospective agency how many client accounts it has had suspended, what for, and how long the accounts were down. A candid answer is a good sign.

Before anything is launched, tracking has to be right: what counts as a conversion, where it fires, and whether duplicate or low-value actions are being counted. Agencies that skip this stage produce reports that look excellent and mean nothing.

The build itself is keyword and audience research, campaign structure, ad copy, and landing pages that match what the ad promised. A mismatch between ad and landing page wastes more money than any bidding decision.

Then a learning period where data accumulates and negatives, bids and audiences get tightened. Expect the cost per enquiry to be worst at the start. Agree how long the learning period runs and what will be judged at the end of it.