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UX/UI Designers

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UX and UI designers work on how a product behaves and how it looks while behaving. UX covers the research, the flows, the information structure and the testing. UI covers the interface itself: the components, the states, the spacing, the typography. Many Australian practitioners do both, and small teams usually need someone who can.

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The work is commissioned when something measurable is going wrong or is about to: a checkout people abandon, a portal staff refuse to use, an application being rebuilt, a service moving from a counter to a phone. It is not decoration applied at the end, and treating it that way is the most expensive mistake in a software budget.

Two Australian constraints belong in the brief rather than in a later remediation project. Accessibility is the first: the Disability Discrimination Act 1992 makes discrimination on the ground of disability unlawful in the provision of goods, services and facilities, and an interface is how many services are now provided. The second is that interface decisions are commercial conduct. A flow that hides a cost, pre-selects an add-on or makes cancelling deliberately hard is conduct the Australian Consumer Law can reach, whatever the designer calls it.

The UX and UI work a project actually needs

  • Discovery that watches people use the current product, since what customers report doing and what they actually do rarely match.
  • Information architecture and flow design, the least visible and often the highest-value part of the job.
  • Wireframing and prototyping, so decisions can be tested before anyone writes code.
  • Interface design and a component library, which is what developers build against.
  • Moderated testing sessions, with at least some participants who rely on screen readers or other assistive technology.
  • Design systems work for organisations with more than one product or more than one team.

Designing interfaces that assistive technology can operate

Accessibility in interface design is mostly about states and semantics rather than about colour. Focus order, visible focus indicators, error messages tied to the field that caused them, controls that announce what they are, and interactive targets big enough to hit on a phone in a moving vehicle all get decided in the design, not in the code.

The Web Content Accessibility Guidelines are the benchmark Australian organisations design and procure against, and government and large enterprise contracts commonly require a stated conformance level. Ask a designer which level they work to and how they verify it, and expect a specific answer rather than a reassurance.

Testing with people who actually use screen readers, magnification or switch access finds problems that automated checkers never report. Budget for a small number of those sessions. It is far cheaper than redesigning a released product because a customer could not complete a transaction.

Interface patterns that create legal risk in Australia

The Australian Consumer Law reaches conduct, and an interface is conduct. A flow that reveals fees only at the final step runs into the requirement that the total price be displayed as a single figure at least as noticeably as any part price. A pre-ticked add-on that a customer did not choose is a representation about what they agreed to.

The ACCC's guidance on unfair business practices covers false or misleading claims, undue harassment and coercion, and unconscionable conduct, particularly where a consumer is in a position of disadvantage. A cancellation flow built to exhaust the user, or repeated interruptions designed to wear down a refusal, sit uncomfortably close to that territory.

None of this is a reason to avoid persuasive design. It is a reason for the designer and the client to agree, in writing, that pricing is shown honestly, that opt-ins are not pre-selected, that cancelling is as easy as subscribing, and that anyone can see what they have agreed to before they agree to it.

User research, recordings and personal information

Research generates personal information: names, contact details, recordings of faces and voices, and sometimes sensitive information about health, finances or family circumstances. Where the organisation is covered by the Privacy Act 1988, the Australian Privacy Principles govern how that material is collected, used, stored and destroyed.

Get written consent from participants that states what is being recorded, who will see it, how long it will be kept and how it can be withdrawn. Consent to a research session is not consent to publish a clip of someone's face in a conference talk.

Session replay and analytics tools on live products raise the same question at scale, because they can capture what people type into forms. Ask what is being recorded, whether fields containing personal or payment information are masked, where the recordings are stored, and who inside and outside the organisation can watch them.

Research, prototype, test, refine

A typical engagement opens with discovery: existing analytics, support tickets, staff interviews and sessions with real users. Support tickets are the cheapest research an Australian business already owns and almost never reads properly.

From there, flows and wireframes, then a clickable prototype that can be put in front of people before development starts. Testing five or six participants per round finds most of the serious problems, and testing early means the findings are cheap to act on.

Interface design and a component library follow, then handover and support during build. Expect the designer to stay available while developers implement, because an interface always raises questions the design file did not answer.

What developers need at handover

  • The design files themselves, in an account your organisation owns, not one tied to the designer's personal subscription.
  • A component library with every state defined: default, hover, focus, active, disabled, loading, error and empty.
  • Specifications for spacing, typography, colour tokens and breakpoints, so developers are not measuring screenshots.
  • Accessibility annotations: heading structure, focus order, labels, alternative text and announcements for dynamic content.
  • Content for the awkward cases, including error messages, empty states and confirmation wording.
  • Exported assets in the formats and densities the build requires, plus the editable originals.

UX/UI Designers: frequently asked questions

What is the difference between UX and UI, and do we need both?

UX is about whether the product works for the person using it: the research, the flows, the structure and the testing. UI is about the interface that carries it: the components, the layout, the states and the visual language. A beautiful interface over a broken flow still fails, and a sound flow presented badly still gets abandoned. Small projects often hire one person who does both competently rather than two specialists.

How many people do we need to test with?

Fewer than most people expect, and more often. A small number of participants per round, tested repeatedly as the design changes, finds more than one large study at the end. What matters more than the count is who they are: people who actually resemble your customers, including at least some who use assistive technology or have low digital confidence. Recruiting only colleagues produces flattering and useless results.

Is accessibility a legal requirement for a private Australian business?

The Disability Discrimination Act 1992 makes discrimination on the ground of disability unlawful in areas including the provision of goods, services and facilities, and digital services are part of how businesses provide them. There is no certification scheme for private products, which is why the Web Content Accessibility Guidelines are used as the practical benchmark. Designing to them from the start is far less expensive than remediating a released product.

Can we use pre-ticked boxes and urgency prompts?

Be careful. The Australian Consumer Law applies to conduct, and an interface that adds a charge the customer did not choose, or that hides part of the price until the final step, is making a representation. Australian price display rules require the total price as a single figure, at least as noticeable as any part price. The ACCC also acts on undue harassment and unconscionable conduct. Make cancelling as easy as subscribing and show costs up front.

Who owns the design files and the research?

It should be your organisation, and it should be written into the agreement. Keep the design files in a workspace you control rather than on a contractor's personal account, and take a copy of research recordings and notes at the end of the engagement. Where research captured personal information, agree how long recordings are kept and who deletes them, since holding interview footage indefinitely with no plan is a privacy risk with no benefit.

Sources

  1. Disability Discrimination Act 1992 (Federal Register of Legislation)
  2. ACCC — Unfair business practices
  3. business.gov.au — Display prices
  4. OAIC — Australian Privacy Principles quick reference
  5. Privacy Act 1988 (Federal Register of Legislation)

Written by the LokalMatch editorial team. Last reviewed 22 September 2026. How we write and check our guides

What affects the fees UX/UI designers charge

Fees depend on the work involved and how the professional bills. We only publish fee ranges when they’re backed by real LokalMatch data or reliable sources. Until then, here’s what usually changes the fee:

  • Scope and complexity of the work
  • How the firm bills: hourly, per project or on a monthly retainer
  • Experience of the team
  • Timeline and how urgent the work is
  • Ongoing support after the work is delivered

How to compare UX/UI designers before you hire

  • Ask for examples of similar work for clients like you.
  • Read reviews and ask for references you can contact.
  • Make sure the scope, deliverables and timeline are written down before work starts.
  • Ask who will do the work: an in-house team, freelancers or subcontractors.
  • Compare two or three proposals before you decide.

Questions to ask UX/UI designers before you hire

  • Have you done work like this before, and can I see examples?
  • Who will work on this, and who is my main contact?
  • How do you charge: hourly, per project or monthly?
  • What is included, and what costs extra?
  • How long is the contract, and how can either side end it?
  • How will you report on progress?
  • Who owns the work, files and accounts you set up for me?

Licences and registration

This kind of work is often limited to licensed or registered professionals, and the rules depend on where you are. Ask which body they’re registered with, and check their status on that body’s public register before you hire.

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