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Life Insurance Advisors

Life Insurance Advisors: directory of firms

Life insurance advisors work under a different licence from the brokers who arrange home, auto and business coverage. Life, and usually accident and sickness, is its own class: the Insurance Council of British Columbia licenses life and accident and sickness agents separately from general insurance agents, the Alberta Insurance Council issues life and accident and sickness licences alongside general ones, the Financial Services Regulatory Authority of Ontario licenses life and accident and sickness agents in Ontario, and the Autorité des marchés financiers registers representatives in Quebec. Qualification is coordinated nationally through the Life Licence Qualification Program, maintained by the Canadian Insurance Services Regulatory Organizations, a forum of Canadian regulators working towards consistent qualification and conduct-of-business standards for insurance intermediaries.

Browse life insurance advisors by city, and see what to check before you hire.

This kind of work is often limited to licensed or registered professionals. Ask for their licence or registration number before you share any details.

Directory only

LokalMatch doesn’t take requests for life insurance advisors in Canada and doesn’t pass your details to anyone. Firms are listed as a directory: compare them and contact the ones you choose directly. LokalMatch doesn’t recommend any firm.

Paid listings and paid requests aren’t switched on for this service in Canada.

On this page

The products divide broadly into two. The Financial Consumer Agency of Canada describes term life insurance as paying a death benefit if you die within a specific period, such as a term of ten or twenty years, and permanent life insurance as giving lifetime coverage, with permanent policies usually building up a cash value. Around them sit disability, critical illness and other accident and sickness products, and the segregated fund contracts issued by life insurers, which are where the line between insurance and investment regulation becomes important.

LokalMatch lists life insurance advisors as a directory, organised by city. You read a listing and contact the advisor yourself: we don't sell requests for this service, and LokalMatch does not sell, solicit or negotiate insurance, does not recommend a policy, a product or an advisor, and does not screen, rank or refer anyone. This guide is general information, not legal or financial advice. Whether a particular policy suits your situation is a question for a licensed advisor, and often for your accountant or lawyer as well.

Term, permanent and the products sold alongside them

  • Term life: pays a death benefit if you die within a specific period, such as a ten or twenty year term, according to the Financial Consumer Agency of Canada.
  • Permanent life: lifetime coverage that usually builds up a cash value over time.
  • Group life through an employer: coverage that generally ends when the employment does, which is why it is checked rather than assumed.
  • Disability insurance: income replacement if illness or injury stops you working, sold under an accident and sickness licence.
  • Critical illness insurance: a benefit triggered by a defined diagnosis rather than by death.
  • Segregated fund contracts: investment contracts issued by life insurers, which the Nova Scotia Securities Commission describes as defined variable annuity contracts that can be sold only by a licensed insurance representative.

The life licence, the LLQP, and what it does not cover

A life insurance licence is a separate authorisation, not an extension of a general insurance one. In Ontario, an individual who wants to be licensed as a life or accident and sickness agent must complete a training program approved by the Canadian Insurance Services Regulatory Organizations and by the Chief Executive Officer of the Financial Services Regulatory Authority of Ontario, which is the Life Licence Qualification Program. The harmonised program covers life insurance, accident and sickness insurance, segregated funds and annuities, and ethics and professional practice, and course providers are accredited nationally before being approved provincially.

The licence is still provincial. The Insurance Council of British Columbia licenses life and accident and sickness agents and publishes their status and class in its Insurance Licensee Directory; the Alberta Insurance Council issues life and accident and sickness licences for agents representing an agency, sole proprietors and employees of an insurance company; and the Autorité des marchés financiers keeps Quebec's registers. When someone is licensed in one province and you live in another, ask which authorisation covers the advice you are receiving.

One more boundary is worth stating plainly. A life licence authorises insurance business. It does not by itself authorise securities business, and the fact that an advisor may sell a segregated fund contract does not mean the same person is registered to advise on stocks, bonds or mutual funds.

Segregated funds and the line with securities registration

Segregated funds are insurance contracts. The Nova Scotia Securities Commission explains that a segregated fund is a defined variable annuity contract that can be sold only by a licensed insurance representative, that investors are not issued units or shares but instead receive and sign a segregated fund contract, and that segregated funds do not fall under the jurisdiction of securities regulators and are instead regulated by provincial insurance regulators.

That is why the registration question matters. The same regulator notes that someone dealing only in segregated funds does not require registration with a securities regulator, while a person who also sells mutual funds or bonds would need to be registered on the securities side as well. Many advisors hold both, and many hold only one. The question to ask is not whether someone can help with investments in general terms, but which of the two authorisations they actually hold, and therefore which products they are permitted to advise on and which regulator oversees that advice.

Keep the boundary in view when a conversation moves from protecting a family to building or drawing down savings. Insurance licensing and securities registration exist under different rules with different complaint routes, and the honest answer to a question outside an advisor's authorisation is a referral to someone who holds it, not an opinion offered anyway.

How a life insurance application is underwritten

  • The advisor establishes what the coverage is meant to do: replace income, cover a debt, fund obligations to dependants, or answer a business need.
  • You complete an application covering health, family history, occupation, travel and lifestyle, answering every question completely and honestly as the Financial Consumer Agency of Canada advises for any insurance application.
  • The insurer may request medical evidence, records from your doctor, or a paramedical examination.
  • Underwriting classifies the risk, which can lead to standard terms, altered terms, an exclusion or a decline.
  • You name a beneficiary; the Financial Consumer Agency of Canada explains a beneficiary is the person named to receive the death benefit, and that a revocable beneficiary can be changed at any time without telling them.
  • The policy is issued and delivered, and coverage begins on the terms in the contract rather than on the terms discussed at the kitchen table.
  • You store the contract where the people who will need it can find it, along with the insurer's contact details.

What goes wrong with life coverage, and why

  • Incomplete answers on the application, which the Financial Consumer Agency of Canada warns can lead to a policy being cancelled or a claim denied.
  • Replacing an existing policy without a proper comparison, which regulators take seriously enough that the Canadian Insurance Services Regulatory Organizations publishes a harmonised life insurance replacement declaration form.
  • Relying entirely on group coverage through an employer, which generally ends with the job.
  • Beneficiary designations never revisited after a marriage, separation, death or the birth of a child.
  • A policy left to lapse through an unpaid premium, sometimes because the payment details changed and nobody reconciled the notice.
  • Nobody in the family knowing the policy exists, so a benefit goes unclaimed because the contract cannot be found.
  • Assuming an advisor who sells segregated funds is also registered to advise on securities, when those are separate authorisations.

Reviewing coverage and beneficiaries as life changes

Life insurance is bought for a set of circumstances and then outlived by them. A mortgage taken on, a business started, a child born, a separation, a dependant with long-term needs, a term policy approaching the end of its period: each is a reason to look again at both the amount of coverage and who is named to receive it. Beneficiary designations in particular tend to be set once and forgotten, and the Financial Consumer Agency of Canada's note that a revocable beneficiary can be changed at any time without telling them is a reminder that the designation, not an intention or a will's assumption, is what the insurer acts on.

Keep a short record: the insurer, the policy number, the type and term of the contract, the beneficiary and where the paperwork is kept. Tell the person who would have to deal with it that it exists. A policy nobody can find is a problem that no amount of coverage solves.

Life Insurance Advisors: frequently asked questions

Does LokalMatch recommend a life insurance advisor or any policy?

No. Life insurance advisors appear here as directory listings and you choose who to contact. We don't sell requests for this service, LokalMatch does not sell, solicit or negotiate insurance, does not recommend a policy or an advisor, and does not screen, rank or refer anyone. This page is general information, not legal or financial advice.

What is the difference between term and permanent life insurance?

The Financial Consumer Agency of Canada describes term life insurance as paying a death benefit if you die within a specific period, such as a ten or twenty year term, while permanent life insurance gives lifetime coverage and permanent policies usually build up a cash value. Which suits you depends on what the coverage is for and for how long, which is a discussion to have with a licensed advisor.

Is a life insurance licence the same as being registered to give investment advice?

No. They are separate authorisations. The Nova Scotia Securities Commission explains that segregated funds are insurance contracts sold by licensed insurance representatives and regulated by provincial insurance regulators rather than securities regulators, and that someone selling only segregated funds does not need securities registration, while someone also selling mutual funds or bonds does. Ask which authorisations your advisor holds.

How do I check that a life insurance advisor is licensed?

Use the provincial regulator's register and look for the life, or life and accident and sickness, licence class. British Columbia's Insurance Licensee Directory shows licence class and status, the Alberta Insurance Council runs a public lookup, the Financial Services Regulatory Authority of Ontario licenses life and accident and sickness agents in Ontario, and the Autorité des marchés financiers keeps Quebec's registers.

What is the LLQP?

The Life Licence Qualification Program is the qualification route for life insurance licensing in Canada, coordinated by the Canadian Insurance Services Regulatory Organizations, a forum of regulators working towards consistent qualification and conduct standards for insurance intermediaries. In Ontario, applicants must complete a program approved by CISRO and by the Chief Executive Officer of the Financial Services Regulatory Authority of Ontario.

Should I replace a policy I already have?

Not without a careful comparison, and not on the strength of a sales conversation alone. Replacement is treated as a distinct event by regulators, and CISRO publishes a harmonised life insurance replacement declaration form for that reason. Ask for the comparison in writing, and do not cancel existing coverage until replacement coverage is actually in force.

Sources

  1. FSRA (Ontario) — life and accident & sickness agent licensing
  2. FSRA (Ontario) — Life Licence Qualification Program (LLQP)
  3. Canadian Insurance Services Regulatory Organizations (CISRO)
  4. Financial Consumer Agency of Canada — life insurance
  5. Nova Scotia Securities Commission — what are segregated funds?
  6. Insurance Council of British Columbia — Insurance Licensee Directory
  7. Alberta Insurance Council
  8. Autorité des marchés financiers (Quebec) — registers

Written by the LokalMatch editorial team. Last reviewed September 14, 2026. How we write and check our guides

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What affects the fees life insurance advisors charge

Fees depend on the work involved and how the professional bills. We only publish fee ranges when they’re backed by real LokalMatch data or reliable sources. Until then, here’s what usually changes the fee:

  • Scope and complexity of the work
  • How the professional bills: hourly, flat fee or retainer
  • Experience and seniority of the person doing the work
  • Deadlines and how urgent the work is
  • Third-party costs such as filing, registration or government fees

How to compare life insurance advisors before you hire

  • Check that they are licensed or registered for this work where you live, on the regulator’s public register.
  • Look for experience with matters like yours, and ask who will actually handle your file.
  • Ask how they charge before any work starts, and get the terms in writing.
  • Compare two or three professionals before you decide.
  • Be wary of anyone who guarantees a particular outcome.

Questions to ask life insurance advisors before you hire

  • Are you licensed or registered for this work, and with which body?
  • Have you handled matters like mine before?
  • Who will do the work, and who will I deal with day to day?
  • How do you charge: hourly, a flat fee or a retainer?
  • What is included in your fee, and what costs extra?
  • Will you confirm the scope and fees in a written engagement letter?
  • Do you carry professional liability insurance?

Licences and registration

This kind of work is often limited to licensed or registered professionals, and the rules depend on where you are. Ask which body they’re registered with, and check their status on that body’s public register before you hire.