Skip to content
LokalMatch

Life Insurance Advisors

Life Insurance Advisors: directory of firms

A life insurance adviser arranges protection: cover that pays out on death, on diagnosis of a serious illness, or while you are unable to work. Arranging and advising on these contracts is regulated, so the firm appears on the Financial Services Register with insurance distribution permissions, and on every sale it must record your demands and needs and confirm the policy is consistent with them.

Browse life insurance advisors by city, and see what to check before you hire.

This kind of work is often limited to licensed or registered professionals. Ask for their licence or registration number before you share any details.

Directory only

LokalMatch doesn’t take requests for life insurance advisors in the UK and doesn’t pass your details to anyone. Firms are listed as a directory: compare them and contact the ones you choose directly. LokalMatch doesn’t recommend any firm.

Paid listings and paid requests aren’t switched on for this service in the UK.

On this page

The choices are narrower than the marketing suggests. Term assurance covers a fixed number of years and pays nothing if you survive it. Whole of life covers you until you die, and costs more because a claim is certain. Within term, level cover keeps the same sum insured, decreasing cover falls roughly in line with a repayment mortgage, and increasing cover rises to keep pace with inflation.

Two things drive most of the value. The first is honest underwriting, because a policy that pays is worth more than a policy that is cheap. The second is who receives the money: a policy written in trust can pay the right person quickly and can keep the proceeds outside the estate for inheritance tax, where one paid to the estate may be taxed and delayed until probate.

Term, decreasing term, whole of life and family income benefit

  • Level term assurance: a fixed sum insured for a fixed term, used to cover an interest-only mortgage or leave a lump sum.
  • Decreasing term assurance: the sum insured falls over the term, designed to track a repayment mortgage balance.
  • Increasing or index-linked term: the sum insured and the premium rise, so the cover keeps its real value.
  • Family income benefit: pays a regular income for the rest of the term instead of a lump sum, which suits replacing a salary.
  • Whole of life: cover with no end date, often used for funeral costs or an expected inheritance tax liability.
  • Relevant life cover: a single-employee death in service arrangement that a company can set up for a director or employee.

Life cover, critical illness cover and income protection

The three answer different questions. Life cover pays when you die. Critical illness cover pays a lump sum on diagnosis of a condition that meets the policy definition, and those definitions are precise: a heart attack or a cancer has to satisfy the wording, so two policies at the same price can differ substantially in what they pay for.

Income protection pays a monthly benefit while illness or injury stops you working, after a deferred period you choose, usually until you return to work, the term ends or you retire. For most working people it protects against the most likely event, and it is the cover most often skipped.

Compare the deferred period, whether the definition of incapacity is own occupation or something weaker, whether benefit is guaranteed or reviewable, and whether the policy pays proportionately when you go back part time.

Underwriting, medical evidence and the application

Applications are underwritten on health, family history, occupation, travel, smoking and alcohol, and dangerous pursuits. Depending on the sum insured and your age, the insurer may ask for a report from your GP, a nurse screening or blood tests.

As a consumer your duty is to take reasonable care not to make a misrepresentation to the insurer. That duty replaced the older requirement to volunteer material facts, which is why insurers now ask detailed questions: answering them accurately is what discharges the duty. Underestimating alcohol or omitting an investigation that came to nothing is how claims come to be contested years later.

Underwriting can produce a loading, an exclusion, a postponement or a decline rather than a simple yes. A broker can approach insurers whose underwriting is more accommodating for a particular condition, and can ask for a pre-application enquiry so that a decline does not sit on your record.

Writing a policy in trust and inheritance tax

A life policy written in trust is not owned by you when you die, so it can usually be paid to the trustees without waiting for probate and without forming part of your estate for inheritance tax. A policy left to the estate joins everything else and can be taxed.

Whether that matters depends on the estate. Inheritance tax is charged at 40 per cent on value above the threshold, so a large policy falling into a taxable estate can lose two fifths of itself to tax that a trust would have kept out of reach. HMRC sets the threshold, and there is an extra allowance where a home passes to direct descendants, so check the current figures before fixing a sum insured.

Trusts are a legal arrangement with consequences, including who the trustees are and how much flexibility they have over beneficiaries. Insurers provide standard trust forms and advisers routinely help complete them, but where the estate is complicated, or where a business or a second family is involved, take advice from a solicitor as well.

How protection advice is paid for

Protection is the part of UK advice where commission survived. The ban that followed the Retail Distribution Review applies to personal recommendations on retail investment products, so an adviser cannot take provider commission for advising on an ISA or a pension, but pure protection contracts such as term assurance sit outside it and are still commonly arranged on commission paid by the insurer.

That is not a hidden cost in the sense that it is unknowable: ask how the firm is paid, whether it charges you a fee as well, and whether commission is clawed back if the policy lapses early, because clawback is what makes some firms reluctant to revisit an arrangement soon after it starts.

Reviewable premiums, indexation and cover that quietly lapses

  • Guaranteed premiums stay the same for the term; reviewable premiums can be increased at set review points, sometimes sharply in later years.
  • Indexation raises both the sum insured and the premium, and declining the increase usually means the option is lost for future years.
  • Decreasing term assurance tracks an assumed interest rate, so a mortgage on a higher rate can fall more slowly than the cover does.
  • Cover bought with a mortgage often stays assigned to a loan that has since been repaid or moved.
  • A lapsed direct debit can end cover that would be far more expensive to replace at your current age and health.
  • Beneficiary nominations and trust deeds go out of date after a marriage, divorce or death, and are rarely revisited.

FSCS protection for long-term insurance and how to complain

Long-term insurance, which includes whole of life, term assurance, critical illness cover and annuities, is protected by the FSCS at 100 per cent for failures after 8 October 2020. Income protection and claims arising from death or incapacity through injury or sickness are also protected at 100 per cent. There is no upper cash limit on that protection.

If a claim is declined or an application was handled badly, complain to the firm first. It normally has up to eight weeks to respond. You can then take it to the Financial Ombudsman Service within six months of the final response, free of charge and without paying anyone to represent you.

Life Insurance Advisors: frequently asked questions

What is the difference between term assurance and whole of life?

Term assurance covers a fixed number of years and pays nothing if you outlive it. Whole of life has no end date, so a claim is certain and the premium is higher. Term suits a mortgage or young family; whole of life suits funeral costs or an expected inheritance tax bill.

Why would I write a life policy in trust?

So the money is not owned by you at death. It can usually be paid to trustees without waiting for probate and falls outside your estate for inheritance tax, where the threshold is 325,000 pounds and the rate above it 40 per cent.

Is critical illness cover the same as income protection?

No. Critical illness pays a lump sum on diagnosis of a condition meeting the policy definition. Income protection pays a monthly benefit while illness or injury stops you working, after a deferred period. They cover different risks and many people need the second more than the first.

What happens if I get a health question slightly wrong?

Your duty as a consumer is to take reasonable care not to make a misrepresentation, which is why insurers ask specific questions. An innocent mistake is treated differently from a deliberate or reckless one, but the safest course is to answer fully and let the underwriter decide.

Can a life insurance adviser still take commission?

Yes, for pure protection. The commission ban introduced after the Retail Distribution Review applies to personal recommendations on retail investment products, not to protection contracts. Ask how the firm is paid and whether it also charges you a fee.

Is my life policy protected if the insurer fails?

Long-term insurance, including term assurance, whole of life, critical illness cover and annuities, is protected by the FSCS at 100 per cent for failures after 8 October 2020, with no upper cash limit.

Sources

  1. FSCS — what we cover: insurance
  2. GOV.UK — Inheritance Tax
  3. Consumer Insurance (Disclosure and Representations) Act 2012, section 2
  4. FCA Handbook — COBS 6.1A: adviser charging and the scope of the commission ban
  5. FCA Handbook — ICOBS 5.2: demands and needs
  6. Financial Ombudsman Service — how to complain
  7. FCA — Financial Services Register

Written by the LokalMatch editorial team. Last reviewed 22 September 2026. How we write and check our guides

Find life insurance advisors by city

England

Show 173 cities

What affects the fees life insurance advisors charge

Fees depend on the work involved and how the professional bills. We only publish fee ranges when they’re backed by real LokalMatch data or reliable sources. Until then, here’s what usually changes the fee:

  • Scope and complexity of the work
  • How the professional bills: hourly, flat fee or retainer
  • Experience and seniority of the person doing the work
  • Deadlines and how urgent the work is
  • Third-party costs such as filing, registration or government fees

How to compare life insurance advisors before you hire

  • Check that they are licensed or registered for this work where you live, on the regulator’s public register.
  • Look for experience with matters like yours, and ask who will actually handle your file.
  • Ask how they charge before any work starts, and get the terms in writing.
  • Compare two or three professionals before you decide.
  • Be wary of anyone who guarantees a particular outcome.

Questions to ask life insurance advisors before you hire

  • Are you licensed or registered for this work, and with which body?
  • Have you handled matters like mine before?
  • Who will do the work, and who will I deal with day to day?
  • How do you charge: hourly, a flat fee or a retainer?
  • What is included in your fee, and what costs extra?
  • Will you confirm the scope and fees in a written engagement letter?
  • Do you carry professional liability insurance?

Licences and registration

This kind of work is often limited to licensed or registered professionals, and the rules depend on where you are. Ask which body they’re registered with, and check their status on that body’s public register before you hire.