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Home Insurance Brokers

Home Insurance Brokers: directory of firms

A home insurance broker arranges buildings and contents cover for UK houses and flats, and is most useful where the standard online quote engine gives up: listed buildings, thatch, timber frame, non-standard construction, properties with a flood or subsidence history, homes standing empty, holiday lets and houses with high-value contents.

Browse home insurance brokers by city, and see what to check before you hire.

This kind of work is often limited to licensed or registered professionals. Ask for their licence or registration number before you share any details.

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LokalMatch doesn’t take requests for home insurance brokers in the UK and doesn’t pass your details to anyone. Firms are listed as a directory: compare them and contact the ones you choose directly. LokalMatch doesn’t recommend any firm.

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The single largest mistake in UK home insurance is confusing rebuild cost with market value. Buildings cover pays to rebuild the structure, including demolition, site clearance and professional fees. In parts of the country that figure is far below the price the house would sell for; in others, particularly for listed or unusual buildings, it is far above it. Insuring for the wrong one leads to a cheap policy that does not work or an expensive one that overpays.

Flats and leasehold properties change the picture again, because buildings cover is usually arranged by the freeholder or the management company for the whole block. What a leaseholder needs is contents cover, improvements cover, and an understanding of what the block policy excess will cost them through the service charge.

Rebuild cost, not market value

The sum insured on a buildings policy should reflect what it would cost to rebuild the property from scratch after a total loss, including demolition and removing debris, architects' and surveyors' fees, and meeting current building regulations. Land value is not part of it, which is why an expensive house on an expensive plot can have a modest rebuild figure.

For a standard house a published rebuilding cost calculation is usually enough. For a listed building, a converted barn, a property with lime plaster or a thatched roof, or anything with a large basement, a surveyor's reinstatement cost assessment is the honest answer. Repairs to listed buildings must satisfy the consent regime, which costs more and takes longer than a like-for-like rebuild.

Review the figure after any extension or significant work. Insuring last year's house is the most common route to an underinsured claim.

Buildings, contents and the policies in between

  • Buildings cover for the structure, permanent fixtures, and usually outbuildings, drives, walls and fences.
  • Contents cover for possessions, with separate limits for valuables, and an option for personal possessions away from the home.
  • Combined buildings and contents, which usually avoids arguments about which policy answers for a fitted kitchen.
  • Tenants' contents cover, where the landlord insures the building and the tenant insures their own belongings.
  • Landlord policies, adding property owners' liability, loss of rent and, sometimes, malicious damage by tenants.
  • Unoccupied property cover, for probate, renovation or a home between owners, with conditions on inspections, heating and draining down.

Underinsurance, average clauses and unoccupancy conditions

Many policies contain an average clause. If the sum insured is materially below the true value at risk, the insurer can reduce the claim in proportion, so a partial loss is only partly paid even though the amount claimed is well within the limit.

Contents are underinsured more often than buildings, because people value what they would replace rather than everything they own. Walk each room and count. Single article limits are a separate trap: items above the limit must be specified individually or they are not fully covered.

Unoccupancy conditions are strict and enforced. Most policies cut back to a limited set of perils after a stated number of consecutive days empty, and many require inspections, the water supply to be turned off or the system drained, and heating maintained in winter. Tell your broker before the property is left, not after a pipe has burst.

Flood, subsidence and non-standard construction

Flood Re is a flood reinsurance scheme, set up as a joint industry and government initiative, designed to promote the affordability and availability of insurance for UK households at high flood risk while the market moves towards risk-reflective pricing. It sits behind insurers rather than selling to the public, and it is due to end in 2039. It is a household scheme: commercial property is outside it, and not every home qualifies, so ask your broker whether yours is being placed through it.

Subsidence changes everything about a placement. Insurers want the history, any monitoring records, the engineer's report and details of any underpinning, and the property will usually stay with a specialist insurer afterwards. Do not let cover lapse in order to shop around; continuity of insurer is often what keeps a subsidence property insurable at all.

Non-standard construction covers a wide range: thatch, timber frame, steel or concrete prefabricated systems, flat roofs over a large share of the area, and single-skin brickwork. None makes a house uninsurable, but all of them narrow the market to insurers who understand them.

Renewal pricing rules and where a broker adds value

Since 1 January 2022 a firm must not set a renewal price for home or motor insurance that is higher than the equivalent new business price, judged at the point the renewal notice is prepared. The rule reaches intermediaries too: a broker's part of the price must be no higher than it would be for a new customer, and cash incentives or forgone commission offered to new customers have to be taken into account.

That removes the old loyalty penalty but it does not make renewal automatic value. Cover creeps: sums insured drift, excesses change, and add-ons renew that you no longer need. The useful work at renewal is re-checking the rebuild figure, the contents total and the specified items, not simply re-quoting the same numbers.

What a broker needs to know about your home

  • Year of construction, wall and roof materials, and any listing or conservation area designation.
  • Rebuild sum insured and how it was arrived at, including the date of any surveyor's assessment.
  • Flood, subsidence, escape of water and storm claims, whoever owned the property at the time.
  • Locks, alarms, whether the alarm is on a maintenance contract, and whether it is monitored.
  • Any business use, lodgers, short-term letting, or periods the property is left unoccupied.
  • Unspent convictions and previous insurance declined, cancelled or made subject to special terms.

Making a claim after escape of water, storm or flood

Stop the damage getting worse first: isolate the water or electricity, make the property safe and secure it. Most policies allow emergency measures without prior consent, but they expect you to keep costs reasonable and keep the receipts.

Photograph everything before it is moved or stripped out, including the source of the leak. Do not dispose of damaged items until the insurer or loss adjuster has agreed. A broker's practical value at this point is chasing the adjuster and translating the wording when a claim is queried.

If an insurer fails while a claim is open, the FSCS protects home insurance claims at 90 per cent for failures after 8 October 2020. If a claim is declined and you disagree, complain to the insurer and then take it to the Financial Ombudsman Service, which is free to use.

Home Insurance Brokers: frequently asked questions

Should I insure my home for what it would sell for?

No. Buildings cover should be set at the rebuild cost, including demolition, debris removal and professional fees, with land excluded. For listed, thatched or unusually built homes, get a surveyor's reinstatement cost assessment rather than relying on a calculator.

What is an average clause?

A term that lets the insurer reduce a claim in proportion where the sum insured is materially below the true value at risk. It means a partial loss well within your limit can still be paid only in part because the overall figure was too low.

Can I get home insurance if my property has flooded?

Usually yes. Flood Re is a joint industry and government reinsurance scheme designed to keep household flood cover affordable and available, and it runs until 2039. It applies to households rather than commercial property, and not every home qualifies, so ask your broker whether yours is being placed through it.

What happens to my cover if the house is left empty?

Most policies restrict cover after a stated number of consecutive days unoccupied, and impose conditions on inspections, heating and draining the water system. Tell your broker before the property is left empty, including for probate or renovation.

Do I still need to shop around now that renewal pricing is regulated?

The rules stop a renewal price being higher than the equivalent new business price from 1 January 2022, including the intermediary's part of it. That fixes loyalty pricing but not cover drift, so the more useful review is of sums insured, excesses and add-ons.

I rent my flat. Do I need buildings cover?

Normally not. The freeholder or management company insures the block, and you insure your own contents and any improvements you have made. Ask for a copy of the block policy summary so you know the excess and what it covers.

Sources

  1. GOV.UK — Flood Re: about us
  2. FCA Handbook — ICOBS 6B.2: setting renewal prices
  3. FSCS — what we cover: insurance
  4. Financial Ombudsman Service — how to complain
  5. FCA Handbook — ICOBS 5.2: demands and needs

Written by the LokalMatch editorial team. Last reviewed 22 September 2026. How we write and check our guides

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What affects the fees home insurance brokers charge

Fees depend on the work involved and how the professional bills. We only publish fee ranges when they’re backed by real LokalMatch data or reliable sources. Until then, here’s what usually changes the fee:

  • Scope and complexity of the work
  • How the professional bills: hourly, flat fee or retainer
  • Experience and seniority of the person doing the work
  • Deadlines and how urgent the work is
  • Third-party costs such as filing, registration or government fees

How to compare home insurance brokers before you hire

  • Check that they are licensed or registered for this work where you live, on the regulator’s public register.
  • Look for experience with matters like yours, and ask who will actually handle your file.
  • Ask how they charge before any work starts, and get the terms in writing.
  • Compare two or three professionals before you decide.
  • Be wary of anyone who guarantees a particular outcome.

Questions to ask home insurance brokers before you hire

  • Are you licensed or registered for this work, and with which body?
  • Have you handled matters like mine before?
  • Who will do the work, and who will I deal with day to day?
  • How do you charge: hourly, a flat fee or a retainer?
  • What is included in your fee, and what costs extra?
  • Will you confirm the scope and fees in a written engagement letter?
  • Do you carry professional liability insurance?

Licences and registration

This kind of work is often limited to licensed or registered professionals, and the rules depend on where you are. Ask which body they’re registered with, and check their status on that body’s public register before you hire.