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Financial Planners

Financial Planners: directory of firms

Financial planning is the written work of setting out where a household stands, what it is trying to reach and how the pieces fit together: cash flow and debt, retirement, education savings, insurance needs, the tax implications of each, and how assets are meant to pass on. A planner's deliverable is the plan and the conversation around it, which is what distinguishes the work from a transaction-led relationship built around products.

Browse financial planners by city, and see what to check before you hire.

This kind of work is often limited to licensed or registered professionals. Ask for their licence or registration number before you share any details.

Directory only

LokalMatch doesn’t take requests for financial planners in Canada and doesn’t pass your details to anyone. Firms are listed as a directory: compare them and contact the ones you choose directly. LokalMatch doesn’t recommend any firm.

Paid listings and paid requests aren’t switched on for this service in Canada.

On this page

The planner title carries real legal weight in some provinces and none in others, and the difference matters more here than for almost any other service on this site. Québec has required a certificate from the Autorité des marchés financiers to use the title or to purport to offer financial planning services; Ontario's transition period for the Financial Planner title concluded on March 28, 2026 under the framework run by the Financial Services Regulatory Authority of Ontario; New Brunswick's title protection legislation came into force on January 1, 2026. A planner who also advises on securities needs securities registration on top of any credential, because that is a separate regime.

LokalMatch publishes financial planners as a directory so you can find and approach firms yourself. We don't sell requests for this service, we do not refer clients to planners, and we do not screen, rank, match or recommend anyone. This guide is general information, not legal or financial advice; it describes how the credentials and registers work, not what you should do with your money.

What a financial plan usually covers

  • Where things stand today: income, spending, debts, savings and the assumptions behind each.
  • Retirement: when work is expected to stop, what income sources exist and how withdrawals might be sequenced.
  • Education and other goals with a fixed date attached, which behave differently from open-ended ones.
  • Insurance needs analysis: what a household would need if income stopped, distinct from any product recommendation.
  • Tax coordination, planned with the accountant rather than instead of the accountant.
  • Estate intentions: what the plan assumes about wills, powers of attorney and beneficiary designations, all of which are drafted by a lawyer or notary.
  • A written set of next steps, with owners and dates, which is the part most often missing.

Who may call themselves a financial planner, province by province

Québec has the strongest rule and the longest-standing one. Nobody may use the title of financial planner or purport to offer financial planning services in Québec without the appropriate certificate issued by the Autorité des marchés financiers, and obtaining it requires the financial planning diploma issued by the Institute of Financial Planning. The Autorité's register of firms and individuals authorized to practise shows whether the person is entitled to carry on the activity in question.

Ontario regulates the title through the Financial Services Regulatory Authority of Ontario's title protection framework. The transition period for the Financial Planner title concluded on March 28, 2026; those who were not eligible for the transition period have needed an approved credential from a FSRA-approved credentialing body, and the transition only ever applied to people already using the title on or before January 1, 2020. FSRA's Check Credentials tool lets a consumer confirm the credential, whether the holder is in good standing and whether there is a disciplinary history.

New Brunswick's Financial Advisors and Financial Planners Title Protection Act came into force on January 1, 2026, with the Financial and Consumer Services Commission approving the credentialing bodies and credentials and transition periods of four years for the planner title and two years for the advisor title. Participation is voluntary in that a professional may choose not to use a protected title at all. Other provinces have looked at similar frameworks at different speeds, so treat the title as meaningful only where the province has made it so, and use the registers in every case.

Planner, advisor, accountant or lawyer

A planner's output is a plan; an advisor's output is usually advice on specific holdings or products and the transactions that follow. The same person often does both, wearing a credential for the first and a securities or insurance registration for the second, which is exactly why the two checks are separate. Planning advice about securities is still advice about securities: the registration requirement follows the activity, not the job title.

Two other professions own pieces of the plan outright. Filings, elections and the actual tax return belong to an accountant, and the drafting of wills, powers of attorney and trusts belongs to a lawyer or, in Québec, a notary. A good plan says clearly which recommendations need one of those professionals and does not pretend to substitute for either. Ask a prospective planner how they work alongside your accountant and lawyer, and what they will send them.

How a planning engagement runs

  • Introductory meeting: what the household wants, what the planner does, and how they are paid.
  • Engagement in writing: the scope of the plan, what is excluded, the timetable and who does the work.
  • Discovery: documents and numbers are gathered, and the goals are made specific enough to plan against.
  • Assumptions: inflation, longevity, income needs and timelines are set out explicitly, because every projection depends on them.
  • Draft plan and discussion, including the trade-offs between options rather than a single verdict.
  • Final plan with an action list: what happens, who does it, by when, and what needs an accountant or a lawyer.
  • Implementation and review, with the plan revisited when something in the household actually changes.

What to bring to a planning engagement

  • Recent statements for every account, including workplace plans and any registered accounts.
  • Your last notice of assessment, and the last return if the planner is coordinating with your accountant.
  • Mortgage and loan statements with their terms and renewal dates.
  • Workplace benefits and pension documentation, which people most often forget and which most changes the answer.
  • Insurance policies as issued, not the summary page, including any coverage through an employer.
  • Copies of your will, powers of attorney and any beneficiary designations already in place.
  • A short written statement of what you want the plan to answer, which keeps the engagement anchored to your question rather than a template.

Keeping a plan current

A plan is a set of assumptions with dates attached, and assumptions expire. The events that usually justify revisiting one are changes in the household rather than movements in markets: a new job or the loss of one, a birth, a separation, a death, a move between provinces or countries, a property purchase or sale, an inheritance, the start of a business or the sale of it. Any of these can invalidate several sections of a plan at once.

Agree at the outset how often the plan is reviewed and what a review includes, since 'ongoing service' means different things at different firms. Ask, too, what happens to the plan if your planner leaves or retires: who holds it, who would take the file, and in what form you can keep your own copy. A plan you cannot get a copy of is not really yours.

Common problems with financial plans

  • A plan that is really a sales document, where every conclusion points to one product.
  • Assumptions that are never written down, which makes a projection impossible to check or to challenge.
  • A title relied on without a check: outside the provinces with title protection, the words carry no legal requirement on their own.
  • No securities registration behind advice that is plainly about securities, which is a registration question regardless of any credential.
  • Scope creep in reverse: tax and estate items listed as handled when they actually require an accountant, a lawyer or a notary.
  • Recommendations with no owner and no date, which is how an action list quietly becomes a filing cabinet.
  • No written engagement, so nobody can say afterwards what the planner was retained to do.

How LokalMatch lists financial planners

Financial planning is directory-only on LokalMatch. Firms publish their own description of what they do and you contact them directly: we don't sell requests for this service, and no enquiry is passed on or converted into a referral. No firm can pay to be presented as more suitable, and there is no ranking behind the order you see.

We do not assess plans or planners, and we do not give financial advice. The verification that matters is public and free: the Québec register, the Ontario credential check, the New Brunswick framework and, where securities advice is in play, the national registration search maintained by the securities commissions.

Financial Planners: frequently asked questions

Can anyone call themselves a financial planner?

It depends on the province. In Québec nobody may use the title or purport to offer financial planning services without the appropriate certificate from the Autorité des marchés financiers, which requires the diploma issued by the Institute of Financial Planning. In Ontario the transition period for the title concluded on March 28, 2026 under FSRA's framework. New Brunswick's title protection Act came into force on January 1, 2026. Elsewhere, there may be no restriction at all.

How do I verify a planner's credential?

In Ontario, FSRA publishes a Check Credentials tool that shows whether an individual holds an approved credential for the Financial Planner or Financial Advisor title, whether they are in good standing with their credentialing body and whether they have a disciplinary history. In Québec, use the Autorité des marchés financiers register of firms and individuals authorized to practise.

Does a financial planner also need securities registration?

If the work involves advising on securities, yes: anyone in the business of advising clients on securities must be registered with the securities regulator in each province or territory where they do business unless an exemption applies. A title credential and a securities registration are separate things, and one does not substitute for the other, so check both when the plan touches investments.

What should a written plan actually contain?

At minimum: your goals stated specifically, the assumptions used, what was reviewed and what was not, the options considered with their trade-offs, and an action list showing who does what and by when. It should also identify clearly which items need your accountant, your lawyer or, in Québec, your notary, rather than implying the planner will handle them.

How often should a plan be reviewed?

Set the cadence in the engagement rather than leaving it open. In practice the trigger is usually a change in the household — a job change, a birth, a separation, a death, a move between provinces, a property transaction, an inheritance or a business sale — because any of those can undo several of the plan's assumptions at once.

Does LokalMatch pick a financial planner for me?

No. We publish a directory and you choose. We don't sell requests for this service, we do not refer clients, and we take nothing tied to whatever you decide. Check the register or credential tool that applies in your province, and agree the scope of the plan in writing before work starts.

Sources

  1. FSRA Ontario: Financial planners and financial advisors — who can use the title
  2. FSRA Ontario: Financial Professionals Title Protection Rule
  3. Autorité des marchés financiers: Register of firms and individuals authorized to practise
  4. Institute of Financial Planning: frequently asked questions
  5. New Brunswick: Financial Advisors and Financial Planners Title Protection Act
  6. FCNB: Working with a financial advisor or financial planner
  7. Canadian Securities Administrators: Are they registered?

Written by the LokalMatch editorial team. Last reviewed September 14, 2026. How we write and check our guides

Find financial planners by city

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Ontario

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What affects the fees financial planners charge

Fees depend on the work involved and how the professional bills. We only publish fee ranges when they’re backed by real LokalMatch data or reliable sources. Until then, here’s what usually changes the fee:

  • Scope and complexity of the work
  • How the professional bills: hourly, flat fee or retainer
  • Experience and seniority of the person doing the work
  • Deadlines and how urgent the work is
  • Third-party costs such as filing, registration or government fees

How to compare financial planners before you hire

  • Check that they are licensed or registered for this work where you live, on the regulator’s public register.
  • Look for experience with matters like yours, and ask who will actually handle your file.
  • Ask how they charge before any work starts, and get the terms in writing.
  • Compare two or three professionals before you decide.
  • Be wary of anyone who guarantees a particular outcome.

Questions to ask financial planners before you hire

  • Are you licensed or registered for this work, and with which body?
  • Have you handled matters like mine before?
  • Who will do the work, and who will I deal with day to day?
  • How do you charge: hourly, a flat fee or a retainer?
  • What is included in your fee, and what costs extra?
  • Will you confirm the scope and fees in a written engagement letter?
  • Do you carry professional liability insurance?

Licences and registration

This kind of work is often limited to licensed or registered professionals, and the rules depend on where you are. Ask which body they’re registered with, and check their status on that body’s public register before you hire.