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A video production company plans, films and edits moving pictures for a business: brand films, product demonstrations, training modules, testimonials, event coverage, recruitment videos and social cut-downs. The quote covers people and time more than equipment, which is why two proposals for the same brief can differ enormously without either being dishonest.

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Most of the cost and most of the quality is decided before the camera turns on. A day of pre-production spent on the script, the shot list, the locations and the permissions saves more than any equipment choice. Australian conditions add their own planning: harsh midday light, long travel between regional locations, wind noise on the coast, and weather that will not wait for a schedule.

The part clients most often get wrong is rights. A finished video is built from layers that are licensed rather than owned: music, stock footage, fonts, voiceover, the performances of the people on camera. Under the Copyright Act 1968 a cinematograph film is its own subject matter with its own copyright, performers have protections of their own under the Act, and individual creators hold moral rights. What you can do with the finished file, where and for how long, is decided by whichever layer has the narrowest licence.

Kinds of business video and what each demands

  • Brand and about-us films, which need a story and usually interviews rather than a script read to camera.
  • Product demonstrations and explainers, where clarity beats cinematography and animation is often the cheaper answer.
  • Customer testimonials and case studies, the hardest to schedule because they depend on someone else's availability.
  • Training and induction video, which needs a script signed off by whoever owns the procedure, plus captions.
  • Event and conference coverage, a same-day logistics exercise with no second take.
  • Social content shot vertically and cut short, which should be planned at the shoot rather than cropped out of a wide edit afterwards.

Releases, permits and filming on location

Anyone recognisable on camera should sign a release before filming, covering how the footage may be used, in which media, where and for how long. That includes staff, customers, members of the public in the background and children, for whom a parent or guardian signs. Retrofitting consent after an edit is approved is a miserable exercise.

The Copyright Act also protects performers in relation to recordings of their performances, and gives performers moral rights including attribution and integrity for recorded performances. For a business video this mostly means dealing properly with actors, presenters and musicians through written agreements rather than assuming a day rate covers everything.

Locations need permission. Councils, transport authorities, shopping centres, national parks, ports and schools each run their own filming approval processes, and requirements vary by state and by site. Ask who is obtaining approvals and whether their cost is in the quote, because permit fees and supervision costs are a common source of variations.

Music, stock footage and the licences behind the edit

  • Commercial music is almost never free to use; recognisable recordings generally require both a licence for the composition and a licence for the recording.
  • Production music libraries are the usual answer, but their licences vary by medium, territory, duration and whether the use is advertising.
  • Commissioned original music can be cheaper than it sounds and gives you clean rights, which matters for anything you will run as advertising.
  • Stock footage and images carry limits on broadcast use, on territory and sometimes on the number of impressions.
  • Fonts used in titles and lower thirds are licensed too, and video embedding is often a separate licence tier.
  • Ask for a written schedule of every licensed element, its term, its territory and what happens when it expires.

Usage rights: media, territory and term

A production quote usually assumes a particular use. The same edit used as a paid advertisement, on television, on an overseas campaign or for several years may require more expensive licences for music, footage and talent. Set out the intended use in the brief so the quote is built for it.

Talent agreements commonly price by usage: an internal training video is not the same deal as a national advertising campaign, and a one-year term is not the same as perpetuity. If the video succeeds and you want to keep running it, find out early what renewal costs rather than discovering it when a licence lapses.

Ownership of the finished film and ownership of the raw footage are different questions. Decide whether you are buying the delivered edit, the project files, or the rushes as well, and put it in writing. Many production companies keep the raw material as standard, which is reasonable but should be a decision rather than a surprise.

Pre-production, shoot and delivery

Pre-production is the script or interview questions, the shot list, the schedule, the locations, the talent, the permissions and the risk assessment. Insist on seeing a shot list. It is the clearest indicator of whether the company has actually thought about your video or is planning to improvise on the day.

The shoot itself should be efficient because the planning was done. For interview-led work, brief your people beforehand and accept that most of them will need a few takes. Book more time than feels necessary for anything involving a workplace, because production always waits on operations.

Post-production is where timelines slip. Agree how many rounds of revision are included, what counts as a round, and who consolidates feedback. Ask for captions and the vertical and square versions as part of delivery, plus the delivery formats and a plan for where the master files will be archived.

Crew safety, worksites and drone operation

Filming in an Australian workplace brings the site's work health and safety obligations with it. Crew need an induction, the right protective equipment and a documented risk assessment, and the host business has duties towards them as workers on its site. Ask to see the production company's risk assessment and its public liability cover before a worksite shoot.

Aerial work is regulated by the Civil Aviation Safety Authority, and what an operator needs depends on the weight of the aircraft, where it is flown and the nature of the operation. Ask the operator to tell you in writing what category they are flying under and to provide evidence of the accreditation, licence or operator certificate they rely on, plus any approval needed for the specific location.

Height, water, traffic, live plant and public areas each add their own controls. A production company that answers these questions with paperwork rather than reassurance is the one to hire for anything beyond an office interview.

Video Production Companies: frequently asked questions

Do we own the video once it is delivered?

You own what the agreement says you own, and only within the licences of the elements inside it. Under Australian copyright law a film is its own subject matter, so ownership needs to be dealt with expressly. Even where copyright in the finished film is assigned to you, licensed music, stock footage, fonts and talent usage still govern where and for how long you can run it. Ask for the rights in writing, element by element.

Can we use a popular song in our video?

Only with the right licences, and for a recognisable commercial recording that generally means clearing both the composition and the recording, which is expensive and slow for advertising use. Production music libraries are the practical alternative, but check the licence covers advertising, your territory and the period you intend to run the video. Commissioned original music is often cheaper than expected and avoids the problem entirely.

Do we need signed releases from staff and customers?

Yes, from anyone recognisable, and get them signed before filming rather than after. The release should say how the footage can be used, in what media, in which territories and for how long, and a parent or guardian signs for children. Remember that the Copyright Act also gives performers protections and moral rights in recorded performances, so presenters, actors and musicians need proper written agreements rather than a verbal arrangement.

What do we need to check before a drone shoot?

Ask the operator, in writing, what CASA category the flight falls under and what accreditation, remote pilot licence or operator certificate they hold for it, since the requirements depend on the aircraft and the operation. Also ask about approvals for the specific location, because airspace, proximity to people and some sites carry extra restrictions. Confirm their insurance covers aerial work, and confirm it before the shoot day rather than on it.

Why do quotes for the same video differ so much?

Because they are usually quoting different jobs. Crew size, shoot days, travel, locations, permits, talent, music licensing, animation, revision rounds and usage rights all move the figure, and a low quote often assumes a one-person crew, library music with a narrow licence and one round of changes. Ask each company to itemise crew, shoot days, post-production hours, licensed elements and the usage rights included, then compare those rather than the totals.

Sources

  1. Copyright Act 1968 (Federal Register of Legislation)
  2. Ad Standards — Advertising Codes
  3. ACCC — False or misleading claims

Written by the LokalMatch editorial team. Last reviewed 22 September 2026. How we write and check our guides

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What affects the fees video production companies charge

Fees depend on the work involved and how the professional bills. We only publish fee ranges when they’re backed by real LokalMatch data or reliable sources. Until then, here’s what usually changes the fee:

  • Scope and complexity of the work
  • How the firm bills: hourly, per project or on a monthly retainer
  • Experience of the team
  • Timeline and how urgent the work is
  • Ongoing support after the work is delivered

How to compare video production companies before you hire

  • Ask for examples of similar work for clients like you.
  • Read reviews and ask for references you can contact.
  • Make sure the scope, deliverables and timeline are written down before work starts.
  • Ask who will do the work: an in-house team, freelancers or subcontractors.
  • Compare two or three proposals before you decide.

Questions to ask video production companies before you hire

  • Have you done work like this before, and can I see examples?
  • Who will work on this, and who is my main contact?
  • How do you charge: hourly, per project or monthly?
  • What is included, and what costs extra?
  • How long is the contract, and how can either side end it?
  • How will you report on progress?
  • Who owns the work, files and accounts you set up for me?

Licences and registration

This kind of work is often limited to licensed or registered professionals, and the rules depend on where you are. Ask which body they’re registered with, and check their status on that body’s public register before you hire.

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