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Insurance Brokers

Insurance Brokers: directory of firms

Insurance in the United States is regulated by the states, not by Washington. Every state, the District of Columbia and the five territories run a Department of Insurance, and each one licenses the people who sell coverage, approves the companies allowed to write it, and takes complaints from consumers. There is no national insurance licence and no national regulator for the person quoting your policy.

Browse insurance brokers by city, and see what to check before you hire.

This kind of work is often limited to licensed or registered professionals. Ask for their licence or registration number before you share any details.

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The people are called producers in regulatory language, whatever the business card says. A producer holds a licence in a home state, adds non-resident licences for other states, and is authorised only for specific lines such as property, casualty, life or health. State regulators also set the continuing education rules and the rules for how insurance is sold and marketed. Your state department can confirm, in a minute, that the person in front of you is licensed for what they are selling.

An independent broker works with several carriers and markets your risk among them; a captive agent represents one company. Neither is automatically better. What changes the outcome is whether the broker understands the exposure well enough to ask the awkward questions before the policy is bound, rather than after a claim is denied.

Producer licensing, state by state

  • State insurance regulators license producers and set the continuing education requirements and the rules for selling and marketing insurance products.
  • A licence is issued for specific lines of authority, so someone licensed in property and casualty is not thereby licensed to sell life insurance or annuities.
  • Producers licensed in one state have historically had to meet separate non-resident requirements in every other state where they do business.
  • The National Insurance Producer Registry maintains the Producer Database used across the industry for licensing and appointment information, and a state licensing database used by regulators.
  • Appointment is a separate step: a carrier appoints a producer to represent it, which is why a licensed producer may still not be able to place business with a particular company.
  • Every state department of insurance publishes a way to check a licence and a process for filing a complaint against a company.

Independent broker, captive agent or buying direct

An independent broker or agency represents you in the market and can move your policy between carriers at renewal without your having to start over. A captive or exclusive agent represents a single insurer, knows that company's forms and underwriting intimately, and cannot quote anyone else. Direct writers sell without an intermediary, usually online or by phone.

The trade-off is breadth against depth. A broker who works with a dozen carriers can find a home for an unusual risk and can tell you which company actually pays a certain kind of claim. A captive agent gives you one answer but often a faster one. Buying direct removes the commission conversation and also removes the person who would have noticed that your policy limits stopped matching your life three years ago.

Lines of authority and what they cover

  • Property covers physical loss or damage to buildings and contents, personal or commercial.
  • Casualty covers liability to other people, including auto liability, general liability and umbrella coverage.
  • Personal lines combines the property and casualty products sold to households: home, auto, renters, condominium and umbrella.
  • Life covers term and permanent life insurance, with annuities often requiring an additional authority and, for variable products, a securities registration as well.
  • Health and accident covers medical, dental, disability and supplemental products, with separate rules for products sold on a public exchange.
  • Surplus lines is a separate authority for placing risks with non-admitted carriers when the standard market will not write them.

How brokers are paid and why it is not usually a fee

Most personal and small commercial insurance is commission-based: the carrier pays the agency a percentage of the premium when the policy is issued and again at each renewal. That cost is inside the rate, so going direct to the same carrier does not normally make the same policy cheaper. What it does do is remove the person who has to defend your renewal.

Two other arrangements exist. Some carriers pay contingent or profit-sharing commissions based on how a whole book of business performs, which is a genuine conflict worth asking about. And some brokers, mostly in commercial lines, charge a disclosed broker fee instead of or alongside commission. Ask which applies to you, ask whether the fee is refundable, and ask whether any recommendation pays the agency more than the alternative.

Quoting, binding and what happens at renewal

A broker gathers the exposure information, submits it to carriers, and comes back with quotes. Binding is the moment coverage attaches, and it is not the same as the policy arriving; a binder is temporary evidence of coverage until the policy is issued. Read the policy when it comes, because that is the document that will be applied to your claim, not the quote sheet or the email.

Renewal is where a broker earns their commission or fails to. A good one re-markets the risk when the carrier's rate moves, confirms the values are still right, and tells you what changed in the form. A renewal that arrives unchanged year after year at a rising premium usually means nobody looked. Ask what your broker did this year, specifically.

Admitted carriers, surplus lines and the guaranty fund

An admitted carrier is licensed in your state and its forms and rates are filed with the regulator. Surplus lines carriers are non-admitted specialist insurers that cover risks the admitted market will not take on, and they exist precisely because they can build new coverages and price unusual exposures that standard actuarial methods cannot handle.

The difference to care about is protection if the insurer fails. The NAIC is explicit that the state guaranty fund is a consumer protection within the admitted market and is not available in the surplus lines market, while also noting that the insolvency rate among surplus lines insurers has historically been low. If a broker places you with a non-admitted carrier, they should say so in writing and explain why the standard market declined.

Complaints, and what to do when a claim is denied

  • Ask for the denial in writing with the specific policy language it relies on, then read that language in your own policy rather than in the letter.
  • Use the carrier's internal appeal or reconsideration process first, in writing, with dates and documents attached.
  • File a complaint with your state department of insurance; every department has a process for complaints against a company.
  • Keep your broker involved, since an independent broker has a relationship with the carrier and a commercial reason to push.
  • The NAIC runs a consumer search covering company complaints, licensing and financial information, plus a fraud reporting system that routes to state departments.
  • Where a policyholder has died and a life policy cannot be found, the NAIC also operates a life insurance policy locator service.

Insurance Brokers: frequently asked questions

How do I check that an insurance agent is licensed?

Contact your state department of insurance. Every state, the District of Columbia and the five territories has one, and each publishes a way to verify a producer licence. Confirm two things: that the licence is current in your state, and that it covers the line of authority being sold to you, since a property and casualty licence does not authorise life or annuity sales.

Is an insurance broker different from an agent?

In everyday use, a broker shops several carriers on your behalf while a captive or exclusive agent represents one insurer. State law defines the terms more precisely and licenses both as producers. The question that matters in practice is how many carriers the person can actually place business with, and whether they hold appointments with those carriers.

Do I pay more by using a broker?

Usually not for the same policy from the same carrier, because commission is already built into the filed rate. Some commercial brokers charge a separate disclosed fee, and some carriers pay contingent commissions based on the performance of the agency's whole book. Ask how your broker is paid on your policy and whether any recommendation pays them more.

What does admitted versus surplus lines mean for me?

An admitted carrier is licensed by your state and backed by the state guaranty fund if it fails. Surplus lines carriers are non-admitted specialists that write risks the standard market declines, and the NAIC notes that guaranty fund protection is not available in that market. Surplus lines is often the only option for an unusual risk; you should simply be told when you are in it.

My claim was denied. What can I do?

Get the denial in writing with the policy language cited, check that language against your own policy, and appeal in writing through the carrier's process. If that fails, file a complaint with your state department of insurance, which handles complaints against companies. Keep your broker in the loop and keep a dated record of every call and letter.

How often should I have my coverage reviewed?

At least annually at renewal, and immediately after anything that changes the exposure: a renovation, a new vehicle, a home business, a teenage driver, a marriage, a rental unit. Coverage drifts quietly out of date, and the gap is usually discovered at claim time. Ask your broker to confirm in writing what was re-marketed and what changed in the policy form.

Sources

  1. NAIC: producer licensing
  2. NAIC: surplus lines
  3. NAIC consumer resources and state insurance departments

Written by the LokalMatch editorial team. Last reviewed September 22, 2026. How we write and check our guides

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What affects the fees insurance brokers charge

Fees depend on the work involved and how the professional bills. We only publish fee ranges when they’re backed by real LokalMatch data or reliable sources. Until then, here’s what usually changes the fee:

  • Scope and complexity of the work
  • How the professional bills: hourly, flat fee or retainer
  • Experience and seniority of the person doing the work
  • Deadlines and how urgent the work is
  • Third-party costs such as filing, registration or government fees

How to compare insurance brokers before you hire

  • Check that they are licensed or registered for this work where you live, on the regulator’s public register.
  • Look for experience with matters like yours, and ask who will actually handle your file.
  • Ask how they charge before any work starts, and get the terms in writing.
  • Compare two or three professionals before you decide.
  • Be wary of anyone who guarantees a particular outcome.

Questions to ask insurance brokers before you hire

  • Are you licensed or registered for this work, and with which body?
  • Have you handled matters like mine before?
  • Who will do the work, and who will I deal with day to day?
  • How do you charge: hourly, a flat fee or a retainer?
  • What is included in your fee, and what costs extra?
  • Will you confirm the scope and fees in a written engagement letter?
  • Do you carry professional liability insurance?

Licences and registration

This kind of work is often limited to licensed or registered professionals, and the rules depend on where you are. Ask which body they’re registered with, and check their status on that body’s public register before you hire.