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Web Design Agencies

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A web design agency designs and builds the site a business runs on, and increasingly the store that takes the money. Anyone can do this work in the United States without a licence, so what separates a good build from a liability is rarely the visual design. It is accessibility, ownership of the infrastructure, and whether the site carries the notices the law now expects.

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Accessibility is the sharpest of these. The Department of Justice says Title III of the ADA requires businesses open to the public to give people with disabilities full and equal enjoyment of their goods and services, and that this reaches what they offer online. There is no single technical standard mandated for private businesses, but DOJ points to the Web Content Accessibility Guidelines and the Section 508 Standards as useful guidance, and lists the familiar barriers: poor colour contrast, meaning carried by colour alone, missing alternative text, uncaptioned video, unlabelled forms and mouse-only navigation.

The other half is unglamorous. Who registered the domain, who holds the hosting account, who can move the site, and what you get if the relationship ends. Settle it before the build, not during a dispute.

Template sites, custom builds and online stores

  • Template or page builder sites: fastest and cheapest, fine for a brochure site you will edit yourself.
  • Content management builds on a common platform, where the cost sits in the theme, plugins and integrations.
  • Custom builds: justified when the site does something specific, and expensive to maintain if it is not.
  • E-commerce: payments, tax, shipping rules and returns, which are business decisions before they are design ones.
  • Booking and lead capture sites, where the form and the follow-up matter more than the homepage.
  • Migrations and rebuilds, where preserving URLs and search rankings is a deliverable in its own right.

Accessibility: the ADA, WCAG and Section 508

For a private business the obligation is set by the ADA rather than by a named version of a technical standard, and DOJ's guidance says businesses can currently choose how they ensure what they offer online is accessible. In practice teams build to the Web Content Accessibility Guidelines because it is the standard everyone else measures against, and because a documented conformance target is far easier to defend than a claim that the site seems fine.

Two other standards matter depending on who you serve. The Revised Section 508 Standards, which apply to federal agencies developing, procuring, maintaining or using information technology, incorporate WCAG 2.0, and they reach vendors through procurement. DOJ's 2024 rule under Title II of the ADA sets WCAG 2.1 Level AA as the technical standard for state and local government web content and mobile apps, with compliance dates that depend on population size: 26 April 2027 for entities serving 50,000 or more people and 26 April 2028 for smaller ones and special district governments. If you sell to government, those dates are your deadlines too.

Who owns the domain, the hosting and the code

Register the domain yourself, in the business name, with billing on a company card and the login held by someone who will still be there in three years. A domain held in a contractor's personal registrar account is the most common way a small business loses its website, its email and its search rankings at once.

Hosting, the content management login, the payment gateway, the analytics property and any third-party subscriptions should be listed in the contract with named owners. The code and design should be assigned to you on payment, with any open-source components and commercial plugin licences identified. If the agency uses a proprietary platform of its own, ask exactly what you can export and what stops working when you leave, and get that in writing before signing.

Notices and opt-outs your site may have to carry

  • An accurate privacy notice, because the FTC can treat a privacy promise you do not keep as deception.
  • A notice at collection where state law requires it, given at or before the point data is collected.
  • A clear opt-out link where you sell or share personal information under California law, without forcing account creation.
  • Support for browser opt-out preference signals, which California treats as a valid request to stop selling or sharing.
  • A physical postal address and a working unsubscribe path in any commercial email the site signs people up for.
  • Parental consent mechanisms if any part of the site is directed at children under 13, including third-party plug-ins and ad tools.

Discovery to launch, and what to sign off at each stage

  • Discovery: what the site is for, who uses it, and the one action that matters most on each page.
  • Sitemap and content plan, including who writes the words, which is usually the thing that delays launch.
  • Design of key templates rather than every page, signed off before any build begins.
  • Build with a staging site the client can see, and an accessibility check before content is loaded.
  • Pre-launch: redirects mapped, forms tested end to end, analytics and conversion tracking verified.
  • Launch and a defect period during which the agency fixes what does not work at no extra cost.

Who patches the site after launch

A website is software, and unmaintained software gets compromised. Hacked content is one of the behaviours Google names in its spam policies, and a compromised site can lose its search visibility as well as its visitors. Someone has to apply platform and plugin updates, renew certificates, take backups that are tested by restoring them, and watch for defacement.

Decide at contract stage whether that is the agency on a support plan, an in-house person, or a separate maintenance provider. Whoever it is, agree the response time for an outage, who holds the backups and where, and how a restore is triggered outside business hours. A maintenance plan that only covers updates and not incidents is not the cover most owners think they bought.

Traps in a website rebuild

  • No redirect map, so a redesign quietly throws away years of search rankings.
  • Content written last, turning a six-week project into a six-month one.
  • A design approved as flat pictures, then revised once everyone sees it working on a phone.
  • Forms that submit to an inbox nobody monitors, discovered months later.
  • Accessibility treated as a post-launch fix, when contrast and structure decisions were made in design.
  • A proprietary platform you cannot export from, which turns the next rebuild into a rebuild from scratch.

Web Design Agencies: frequently asked questions

Does my business website have to be accessible under the ADA?

The Department of Justice's guidance is that Title III requires businesses open to the public to provide full and equal enjoyment of their goods and services, and that this applies to what they offer online. DOJ does not currently mandate one technical standard for private businesses and says they can choose how to achieve it, while pointing to WCAG and the Section 508 Standards as guidance. A documented conformance target is the practical approach.

Which WCAG version should we build to?

There is no single answer imposed on private businesses. For context, the Revised Section 508 Standards that federal agencies follow incorporate WCAG 2.0, and DOJ's 2024 Title II rule adopts WCAG 2.1 Level AA for state and local government web content and apps. Many teams therefore target WCAG 2.1 Level AA. Whatever you pick, write it into the contract so the build is tested against it.

Who should own the domain name?

Your business, in your own registrar account, with billing on a company card. Registrars treat the account holder as the controller, so a domain in a contractor's account is effectively theirs to release or not. The same goes for hosting, the content management login and any DNS provider. Add the agency as a user rather than handing over the account.

What should a website contract include?

Scope by page template rather than page count, the number of revision rounds, who supplies content and by when, the accessibility target, browser and device support, assignment of design and code on payment, a list of accounts and who owns them, a defect period after launch, and what maintenance costs afterwards. Payment tied to stages rather than dates keeps both sides honest.

Do I need a privacy policy and a cookie banner?

If you collect personal information you need a notice that is accurate, because an inaccurate privacy promise is something the FTC can act on. Whether you need an opt-out link, a notice at collection, or support for browser opt-out signals depends on the state laws that reach your customers, most notably California's. Banners are a design answer to a legal question, so get the legal question answered first.

Sources

  1. ADA.gov — Guidance on Web Accessibility and the ADA
  2. ADA.gov — Fact sheet: new rule on the accessibility of web content and mobile apps
  3. Section508.gov — Laws and policies
  4. California Attorney General — California Consumer Privacy Act (CCPA)
  5. FTC — Privacy and Security business guidance
  6. Google Search Central — Spam policies for Google web search

Written by the LokalMatch editorial team. Last reviewed September 22, 2026. How we write and check our guides

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What affects the fees web design agencies charge

Fees depend on the work involved and how the professional bills. We only publish fee ranges when they’re backed by real LokalMatch data or reliable sources. Until then, here’s what usually changes the fee:

  • Scope and complexity of the work
  • How the firm bills: hourly, per project or on a monthly retainer
  • Experience of the team
  • Timeline and how urgent the work is
  • Ongoing support after the work is delivered

How to compare web design agencies before you hire

  • Ask for examples of similar work for clients like you.
  • Read reviews and ask for references you can contact.
  • Make sure the scope, deliverables and timeline are written down before work starts.
  • Ask who will do the work: an in-house team, freelancers or subcontractors.
  • Compare two or three proposals before you decide.

Questions to ask web design agencies before you hire

  • Have you done work like this before, and can I see examples?
  • Who will work on this, and who is my main contact?
  • How do you charge: hourly, per project or monthly?
  • What is included, and what costs extra?
  • How long is the contract, and how can either side end it?
  • How will you report on progress?
  • Who owns the work, files and accounts you set up for me?

Licences and registration

This kind of work is often limited to licensed or registered professionals, and the rules depend on where you are. Ask which body they’re registered with, and check their status on that body’s public register before you hire.

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