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M&A Advisors

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An M&A advisor prepares a company for sale or for an acquisition, finds and qualifies the other side, and manages the process from first approach to closing. The value is concentrated in two places: the preparation nobody wants to do, and the management of diligence, where most deals actually die.

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There is also a question most sellers never hear asked, and it is a real one. Under federal securities law, a broker is a person engaged in the business of effecting transactions in securities for the account of others, and the SEC's own registration guide lists finding buyers and sellers of businesses, where securities are involved, among the activities that can require registration. It treats compensation that depends on the outcome or size of a transaction as a key indicator. Congress later added a narrow exemption for merger and acquisition brokers, but it is narrow and full of conditions.

That matters to a seller because a contract with an unregistered broker who needed to be registered is a problem the seller can inherit. It is a five-minute conversation at engagement and an expensive discovery at closing.

Sell-side, buy-side and where business brokerage fits

  • Sell-side advisory: preparing the company, building the materials, running a process with multiple buyers and negotiating to a signed agreement.
  • Buy-side advisory: defining acquisition criteria, sourcing targets that are not on the market, and managing diligence on the buyer's behalf.
  • Business brokerage, typically for smaller owner-operated companies sold as assets to an individual buyer, often as a listing rather than a process.
  • Valuation and fairness work, which is an opinion delivered for a board or a shareholder rather than a transaction service.
  • Sell-side quality of earnings preparation, done before the market sees the company so surprises are found by your side first.
  • Post-closing integration planning, which belongs in the process and is routinely deferred until it is too late to matter.

How a sale process actually runs

Preparation comes first and takes longer than owners expect: normalized financial statements, a defensible addback schedule, customer concentration laid out honestly, contracts checked for change-of-control clauses, and employment and benefit records assembled. A company that reaches the market before this is done will spend the exclusivity period producing documents instead of negotiating.

Then outreach. A short anonymous summary goes to a qualified list, interested parties sign confidentiality agreements and receive the full information memorandum, and initial indications of interest come back. Management meetings follow, then a letter of intent, which typically grants exclusivity and is where the seller's leverage peaks and then begins to decline.

Diligence and documentation occupy the rest. Financial, legal, tax, employment, technology and customer diligence run in parallel with the drafting of the purchase agreement, disclosure schedules and any escrow or earn-out terms. The advisor's job in this phase is to keep the deal moving and to stop the seller from renegotiating against themselves every time a diligence finding lands.

The broker-dealer registration question

The SEC's Guide to Broker-Dealer Registration defines a broker as any person engaged in the business of effecting transactions in securities for the account of others, and applies a functional test based on what a person does rather than what they call themselves. Among the activities it identifies as potentially requiring registration are finding investors or customers, finding investment banking clients for registered broker-dealers, and finding buyers and sellers of businesses, meaning activities relating to mergers and acquisitions where securities are involved.

The guide flags compensation as a central factor, asking whether pay for participation in the transaction depends on or relates to the outcome or size of the transaction, and it notes that people who participate in important parts of a securities transaction, including solicitation, negotiation or execution, typically qualify as brokers.

Two practical consequences follow. First, a sale structured as an asset purchase may involve no securities at all, while a stock sale plainly does, so the structure changes the analysis. Second, a success fee on a stock sale is exactly the fact pattern the guide describes. Ask any advisor whether they are registered, or which exemption they rely on, and get the answer in writing before signing.

The statutory exemption for merger and acquisition brokers

Federal law contains an exemption for merger and acquisition brokers at section 15(b)(13) of the Securities Exchange Act. It applies to a broker effecting securities transactions solely in connection with the transfer of ownership of an eligible privately held company, where the broker reasonably believes that the buyer will control the company and will be directly or indirectly active in its management, for example by electing executive officers, approving the annual budget or serving as an executive.

An eligible privately held company is one with no class of securities registered or required to be registered with the Commission, and which in the fiscal year before the broker is engaged had earnings before interest, taxes, depreciation and amortization of less than 25 million US dollars, or gross revenues of less than 250 million US dollars, or both. Control is presumed where the buyer ends up with the right to vote twenty-five percent or more of a class of voting securities.

The excluded activities are the trap. The exemption is lost if the broker receives, holds, transmits or has custody of the funds or securities being exchanged, provides financing related to the transfer directly or through an affiliate, engages in a transaction involving a shell company other than a business combination related shell company, represents both sides without clear written disclosure and written consent, assembles a group of buyers, works on a transfer to passive buyers, or binds a party to the transaction. A broker barred or suspended from association with a broker or dealer is disqualified outright.

What diligence finds that kills or reprices deals

  • Workers treated as independent contractors who look like employees under the economic reality factors, creating back tax and wage exposure the buyer will price in.
  • A capitalization table that does not reconcile, including promised equity that was never documented.
  • Missing or improperly completed employment eligibility verification records across the workforce.
  • Retirement or health plan filings that were never made, or plan documents that do not match what the company actually does.
  • Customer concentration disclosed late, or contracts with change-of-control clauses nobody checked.
  • Addbacks the seller believes in and the buyer's quality of earnings provider will not accept.
  • Open or unreported claims and charges, including discrimination charges the seller assumed were closed.

M&A advisor, business broker, investment bank and your CPA

A business broker usually lists smaller owner-operated companies and sells to individual buyers, often as an asset sale. An M&A advisor runs a competitive process for a larger business and negotiates structure as well as price. An investment bank does the same at greater scale with a registered broker-dealer behind it and the ability to work on securities transactions without an exemption question.

Your accountant is not a substitute for any of them, but they are essential alongside. The tax outcome of an asset sale versus a stock sale, the treatment of the purchase price allocation and the after-tax proceeds are the numbers that actually determine whether a deal is good, and those belong to your tax advisor rather than to the person whose fee depends on it closing.

M&A Advisors: frequently asked questions

Does my M&A advisor need to be registered with the SEC?

It depends on what they do and how they are paid. The SEC's registration guide treats finding buyers and sellers of businesses, where securities are involved, as activity that can require registration, and it treats compensation tied to the outcome or size of a transaction as a key indicator. A statutory exemption exists for merger and acquisition brokers with specific conditions. Ask your advisor in writing whether they are registered or which exemption they rely on.

Does the exemption for M&A brokers cover every business sale?

No. It applies to an eligible privately held company, which must have no registered class of securities and, in the prior fiscal year, earnings before interest, taxes, depreciation and amortization below 25 million US dollars or gross revenues below 250 million US dollars. The buyer must end up controlling the business and be active in its management. Holding the funds or securities being exchanged, providing financing, assembling a buyer group or selling to passive buyers all take a broker outside it.

Is an asset sale different from a stock sale here?

Yes, in several ways at once. A pure asset sale may involve no securities, which changes the registration analysis entirely. It also changes the tax outcome for both sides and which liabilities transfer. Buyers often prefer asset purchases and sellers often prefer stock sales, and that tension is one of the main things the advisor is negotiating.

How should an advisor be paid?

Most sell-side engagements combine a retainer or monthly work fee with a success fee at closing. Read the tail provision carefully: it usually obliges you to pay the fee if you sell to a party the advisor introduced for a period after the engagement ends. Also check whether the fee is calculated on enterprise value, equity value or total consideration including earn-outs, because those produce very different numbers.

How long does selling a business take?

Preparation is typically the longest and least visible phase, followed by a marketing period, then a letter of intent and an exclusivity window for diligence and documentation. Owners consistently underestimate preparation and diligence and overestimate how fast a motivated buyer moves. Starting the clean-up a year before you intend to sell is the single change that most improves the outcome.

What should we fix before going to market?

Financial statements that reconcile and can be explained, a documented addback schedule, worker classification reviewed, benefit plan filings current, employment eligibility records complete, the cap table reconciled to signed documents, and customer contracts checked for change-of-control and assignment terms. Every one of these will be examined, and finding them yourself is far cheaper than having a buyer find them during exclusivity.

Sources

  1. SEC - Guide to Broker-Dealer Registration
  2. 15 U.S.C. 78o - Registration and regulation of brokers and dealers (GovInfo)
  3. US Department of Labor - Fact Sheet 13: Employment relationship under the FLSA

Written by the LokalMatch editorial team. Last reviewed September 22, 2026. How we write and check our guides

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What affects the fees M&A advisors charge

Fees depend on the work involved and how the professional bills. We only publish fee ranges when they’re backed by real LokalMatch data or reliable sources. Until then, here’s what usually changes the fee:

  • Scope and complexity of the work
  • How the firm bills: hourly, per project or on a monthly retainer
  • Experience of the team
  • Timeline and how urgent the work is
  • Ongoing support after the work is delivered

How to compare M&A advisors before you hire

  • Ask for examples of similar work for clients like you.
  • Read reviews and ask for references you can contact.
  • Make sure the scope, deliverables and timeline are written down before work starts.
  • Ask who will do the work: an in-house team, freelancers or subcontractors.
  • Compare two or three proposals before you decide.

Questions to ask M&A advisors before you hire

  • Have you done work like this before, and can I see examples?
  • Who will work on this, and who is my main contact?
  • How do you charge: hourly, per project or monthly?
  • What is included, and what costs extra?
  • How long is the contract, and how can either side end it?
  • How will you report on progress?
  • Who owns the work, files and accounts you set up for me?

Licences and registration

This kind of work is often limited to licensed or registered professionals, and the rules depend on where you are. Ask which body they’re registered with, and check their status on that body’s public register before you hire.

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